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Delivering Personalized Experiences in Times of Change
Providing an exceptional, relevant customer experience is no longer an option, it's a necessity. Businesses need critical insight to attract new customers, keep existing ones happy, and optimize business operations.
This eBook explains how to collect and learn from your customer data, and what Microsoft Dynamics 365 can do to make it possible. Read the eBook here.
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Personalized marketing is crucial because customers now expect highly relevant experiences at every interaction. With more options available than ever, organizations must leverage customer data to understand and value their customers. Research shows that companies utilizing personalized marketing tactics can attribute up to 40% of their revenue to these efforts, and those that engage in personalized marketing see 5% to 15% growth in revenue compared to those that do not.
What challenges do companies face in leveraging customer data?
Many companies struggle to provide the personalized experiences customers expect due to data being siloed across different systems. While they may collect vast amounts of customer data, accessing and unifying this information to create actionable insights can be difficult. Additionally, the need for real-time data synthesis and the expertise of data scientists to interpret this data adds complexity to the process.
How can Microsoft assist in enhancing customer engagement?
Microsoft offers a comprehensive Customer Experience Platform that integrates transactional, behavioral, and demographic data to provide a complete view of customers. This platform enables organizations to predict customer intent and deliver personalized content across various touchpoints. Tools like Microsoft Dynamics 365 Marketing and Customer Insights help marketers design targeted campaigns and understand customer behavior, ultimately driving deeper relationships and increased revenue.
Delivering Personalized Experiences in Times of Change
published by CETAS Information Technology Pvt Ltd
CETAS Information Technology is a leading Microsoft Gold Partner, Solutions Partner for Business Applications, and ISV Provider. Headquartered in Chennai, India with offices in Bangalore, Dubai, CETAS, a Microsoft Technology focused Partner delivers consulting, Implementation, Training, Upgrade, Customization, Product Development, and Support Services that aims to help clients drive business value and innovation. CETAS empowers organizations around the world to digitally transform and drive business value and innovation on Microsoft Dynamics 365 Platform.
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